Ultra
ambitious marketing executive Jennifer Walker (Laura Vandervoort) is in the
running for a position in corporate while running promotions at a failing south
Boston mall.
While
walking the Mall with her friend and colleague Marissa Marlet (Paula Brancati),
Jennifer comes up with a brilliant promotional gimmick to reach her goal, she
decides to ditch the traditional Santa and hold a “Hunky Santa” contest to
replace the old 37 year veteran Mall Santa.
The
winner is a young local man David Moretti (Nick Zano) trying to save his
family's pizzeria with the $10,000 prize money.
Sparks
fly between Jennifer and Sexy Santa but complications ensue when it comes to
light that the company Jennifer works for is the same one trying to run
Moretti’s out of business and if her
promotion fails to increase the Mall’s revenue sufficiently it will close in
the New Year.
So
what will do? will she sacrifice her friends and a possible romance to attain
her goal or will she adjust her priorities?
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